“Let everyone know, let life go on!”

October is Breast Cancer Awareness Month, an annual campaign to increase awareness about this disease all around the world.
According to the World Health Organization, breast cancer became the most common cancer globally as of 2021. At the same time, breast cancer treatment can be highly effective, achieving survival probabilities of 90% or higher, particularly when the disease is identified early. So this is why it is very important to get as many people as possible involved in raising awareness about this disease, as it may save more lives.

This year in Azerbaijan by the initiative of the Ministry of Health, TABIB, the National Oncology Center (MOM), and RIIB a series of campaigns were conducted under the motto "Let everyone know, let life go on!".

At ISR Holding social responsibility issues occupy an important place in the structure of the company’s work. Over the years of its existence, the group of companies has participated and continues to participate in numerous social and charitable events.

So, in the framework of this campaign a number of Holding companies also made their common contribution. Thus, the staff of such well-known brands as Zara, ALDO, La Vien Rose, etc. represented in Azerbaijan by Retail Group Azerbaijan during all month wore pink ribbons – an official symbol of the breast cancer campaign. Moreover, important informational materials were displayed on a visible for customers places to draw their attention.

At one of the most luxurious hotels in the city – Hilton Baku, the staff was also wearing pink ribbons for a whole month as a sign of support for all the strong women out there who struggle with breast cancer.

It is important to remember “Early detection – for your protection”.

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Ⓒ ISR Holding